When we look for examples of websites with a great design, we mostly end up in portals of big brands and organizations. These companies are able to afford significant investments in web design and experiment with striking and cutting-edge visual sections.
But the reality for lots of companies, including SMEs (small and medium-sized enterprises), is something else: the design of their web pages obeys other needs, such as attracting new customers through its portal.
In this sense, website design for SMEs should focus on the real requirements of a business of such proportions. In order to lay the foundations of a successful website for an SME, we bring you 6 keys to the design of your website:
The client portfolio of an SME will fluctuate during its life cycle, hopefully, growing year after year. The design of your website should be prepared for this upward evolution, allowing the insertion of, for example, new services or product lines.
Although it may seem essential, the truth is that there are many small businesses with a totally static website, on which practically no changes can be made. The solution to this limiting approach is the prediction of which areas of the web are likely to grow in the future, implementing dynamic sections that allow adding new content easily and following the visual line of the web.
The design of a web page for an SME that does not add value to the business and that does not use the same language and visual resources to which our customers are accustomed, will be useless.
With this in mind, web design and its contents should make it clear to our potential customers what we offer and why they should choose us against the competition.
On the other hand, in addition to attracting visitors, the website of an SME must add value to the business, either through the capture of leads through forms or other contact channels, or directly through the sale on-line.
Little will provide a great design for the web of our SME if we do not get traffic. Designing the web taking into account a channel like SEO will allow us to define a medium and long term strategy to capture quality visits.
This planning should take into account two aspects: the technical and structural requirements of the project at the SEO level, and the content requirements for organic positioning.
The resources of an SME are usually limited. Starting to develop a web in-house can lead to many problems and perpetuate the process if we do not have the right professionals in the team.
In this sense, outsourcing the design of the website with a specialized agency such as V Digital Marketing will save you from getting in to a lot of troubles.
Both for the level of use among users, as for the latest trends in positioning with Google, the mobile has become the platform to perform searching the on the Internet. With this in mind, it is imperative to have a web design perfectly adapted for mobile devices, both visually and functionally.
However, it should be noted that, for example, in sectors focused on B2B, queries from computers continue to dominate. Think, for example, of the person in charge of a company that is looking for a new supplier. You will usually perform this search from a computer in the office, be it a PC or a laptop. Therefore, this type of device in the web design for an SME cannot be neglected.
With these points in mind, the design of a web page for an SME will be, at best, more adapted to the real needs of the business. If you have in mind a new web project for your company or want to update your portal, do not hesitate to contact us.